Clayful, a fast-moving startup with a mission to revolutionize mental health support for your people is seeking an experienced and highly qualified Head of Marketing to join our team.

Role Overview

Are you looking to make a dent in the universe?

We are seeking a dynamic and creative Head of Marketing to help redefine what mental health support looks like for young people ages 8-18.Do you love to create a vision and then make it real? As part of a seed stage startup changing the world, you get to imagine and build the entire marketing ecosystem at Clayful.  

Key Responsibilities

Create a badass cohesive brand - that is creative and beautiful and speaks to a variety of stakeholders. We want our customers dreaming about Clayful in their sleep

Own all marketing channels like a boss - including but not limited to social media, events, website, webinars, email marketing, etc.

Build campaigns like a master - design comprehensive and omnichannel campaigns to help drive customer behaviors and engagement

Develop comprehensive stakeholder personas and communicate their jobs to be done across the organization

Write brilliant copy - you know how to write creatively and can write to specific needs of specific personas in creative and compelling ways - no boring copy here

Support the go to market strategy like like a pair of stretchy pants after Thanksgiving dinner - with sales enablement collateral & demand generation efforts that are anything but the norm

Design incredible implementation resources & lifecycle marketing assets 

Develop and manage influencer programs for students and educators that get everybody in town talking 

You are the perfect candidate if you…

• Deeply understand the Jobs to be done framework and make it work for you
• Leverage user-centered design to build content, campaigns and personas
• have very strong design skills - ugly content is not fun
• are exceptionally creative - and always thinking outside of the box 
• know how to leverage tech tools and resources to deliver a ton of output with limited input - we are a seed start up after all
• are incredibly thoughtful and thorough - you dot your own i’s & cross your t’s
• have a clear “why” behind all you do - why matters more than anything according to Simon Sinek
• operate with a sense of urgency - kids are in crisis and need help now
• are detail-obsessed (not just oriented) - how you do anything is how you do everything so let’s make the details count

Qualifications

Minimum of 7 years of experience in a senior marketing role in education or edtech

Proven track record of developing and implementing successful marketing collateral

Former colleagues who will speak to your brilliance

What We Offer:

An AMAZING team of A+ players

Competitive salary, equity and benefits package

A vibrant, inclusive, and mission-driven work environment

Opportunities for professional growth and leadership development

The chance to make a significant impact in the lives of students and educators worldwide

How to Apply 

Interested candidates should submit their resume, cover letter detailing their relevant experience and portfolio examples.  

*Note: only candidates that submit portfolio examples will be considered 

Clayful offers competitive compensation, remote working conditions and a unique opportunity to help shape the future of children's mental health education. 

Clayful is committed to fostering an inclusive, equitable, and accessible workplace where all employees feel valued, respected, and supported. We are an equal opportunity employer, welcoming applications from all qualified candidates.